First Review posted a great article on best practices to design your mobile app. Strong focus on maximizing conversion and user experience. Key insights from Kamo Asatryan who took a very scientific approach to app design. The core design question is to focus on improving how users make decisions as they navigate through your app.

Should I leave the app right now, or should I press this button?

Here are some key insights:

• Develop very clear call to actions (CTAs) by reducing unnecessary text, making buttons evident, positioning CTAs in the same place, making design consistent
• Add tooltips for help and user onboarding instead of multiple “help” screens that the user has to swipe through
• Avoid using desktop verbs such as “click”. Instead, use the mobile equivalent “press” or “touch”
• Focus relentlessly on one growth metric – ideally the one that answers the questions below – and focus on how to grow that metric by developing the underlying components (signups, clicks, etc.)

“If we only grew our volume of _____ and everything else stalled, our company would still be doing really well.”

“Every user who takes a _____ action is going to basically use our product forever.”

• Remove unnecessary social media sharing buttons – they are a distraction
• Similarly, limit social media login buttons to one, or two max

Source: This Is How You Design Your Mobile App for Maximum Growth | First Round Review