First Review posted a great article on best practices to design your mobile app. Strong focus on maximizing conversion and user experience. Key insights from Kamo Asatryan who took a very scientific approach to app design. The core design question is to focus on improving how users make decisions as they navigate through your app.
Should I leave the app right now, or should I press this button?
Here are some key insights:
- Develop very clear call to actions (CTAs) by reducing unnecessary text, making buttons evident, positioning CTAs in the same place, making design consistent
- Add tooltips for help and user onboarding instead of multiple “help” screens that the user has to swipe through
- Avoid using desktop verbs such as “click”. Instead, use the mobile equivalent “press” or “touch”
- Focus relentlessly on one growth metric – ideally the one that answers the questions below – and focus on how to grow that metric by developing the underlying components (signups, clicks, etc.)
“If we only grew our volume of _____ and everything else stalled, our company would still be doing really well.”
“Every user who takes a _____ action is going to basically use our product forever.”
- Remove unnecessary social media sharing buttons – they are a distraction
- Similarly, limit social media login buttons to one, or two max